C2 Communications

C2 Communications is a public relations agency specializing strategic messaging, media relations, community outreach and social media. We welcome the opportunity to help you craft and deliver the right message to the right people at the right time.

Competitive Advantage:
By partnering with C2 Communications, you will receive the benefit of:

• Strong community ties with existing relationships among the media, as well as business leaders

• Cutting-edge and creative strategies to effectively promote your message through traditional and social media

• A partner who believes it is our responsibility to protect your image, even if that means telling you NOT to do something




















PR and Social Media Blog
Welcome to my PR and Social Media Blog. I will respond to questions that I get and comment on best practices.
Email C2 Communications
Email C2 Communications with your questions about public relations, marketing and social media.
About Cyndee Woolley, APR
C2 Communications was founded by Cyndee Woolley, APR. Click here for more information on her experience.
Definition for Marketing
What is the definition for marketing in your business development strategy?
Public Relations Defined
Public Relations defined: Building mutually beneficial relationships with your people.
What is Social Media?
What is social media? Why should you care? And what can you do to get on board?
Ethics in Public Relations
If you are looking for someone who believes in ethics in public relations, you've found the right person.
How to use Social Media for your business
Do you have a plan? Do you know how to use social media for your business?
Viral Marketing Examples
To quote Peter Shankman, "You can't make viral... You can make good." Click here for viral marketing examples.
Can you write a 'viral-ready' article?
Three keys to success in viral marketing and article writing.
New PR and Social Media
New PR and Social Media is about getting other people to spread the word for you.
Relevance and Social Media
It's no longer about how important you are, it is how relevant you are. Relevance and social media go hand in hand in building relationships.
Sample Communications Plan
Looking for a sample communications plan? Here are some tips to get you started.
My Social Media Policy
The debate that continues to interest me is the purpose of your social media account (be it twitter / facebook / friend feed / whatever). Is it personal or is it business?
Naples LinkUp
Are you LinkedIn in Naples? We want to meet you at a Naples LinkUp. The purpose of this group is to help connect you in person and online.
Cyndee Woolley's Speaking Engagements
For a list of Cyndee Woolley's speaking engagements, click here.
Cyndee Woolley Recommendations
What clients have said about Cyndee Woolley.
Cyndee Woolley - Social Media Presentations
Did you attend a social media training session? Download the presentations here.
Taking Good Digital Photos
Some practical tips for taking good digital photos.
Digital Photo Sharing Online
Share photos with family and friends easily and safely with photo sharing websites Flickr and Picasa.
PRSA Sunshine District Announces 2010 Board of Directors
The Public Relations Society of America (PRSA), Sunshine District announces the election of its 2010 officers. The Sunshine District is comprised of seven chapters throughout the state of Florida.
Cyndee Woolley of C2 Communications Wins Local FPRA Image Award
Cyndee Woolley, APR, of C2 Communications was awarded an Image Award from the Southwest Florida Chapter of the FPRA at the Chapter’s 2010 Local Image Awards banquet on April 14, 2010.
Naples LinkUp August 17, 2010
Naples LinkUp is a business networking organization that helps connect professionals in person and online, fostering business growth and success in the local market.
Cyndee Woolley to Speak at Thinking Outside the Box Seminar
Thinking Outside the Box is a free seminar to educate non-profits on creative ways to promote their organizations.
3 steps to Successful Personal Branding
You are only as relevant as your most current accomplishment. If you aren't relevant, you are replaceable. Building an effective personal brand will help you and your company succeed.
Signature Branding Executive Education Programs
Signature Branding Executive Education Programs is a video education series teaching executives and emerging leaders how to build an effective brand.
Social Media and Your Human Resources
Social Media and Your Human Resources: Leveraging the power of the internet to Entice, Engage, and Empower your staff
The Thought Leader
Thought leaders are a vital part of any organization. They help an organization sustain development and maintain competitiveness in their field.
How to stay connected with your grandparents via social media
There are almost 50 million Americans in the Silent Generation. For those grandparents who belong to the non-techy part of the pie, here are three things you need to teach them about connecting throug
Engaging a Baby Boomer through Social Media
If you still think that social media is only for the millineals and Gen Yers, then you are missing the target on an influential market. Baby Boomers have begun to embrace social media.
The Business Fan Page
If your target market is on Facebook… and with 600 million users it is likely they are… then a Facebook fan page is a must. No question about it.
Smart Moms and the Smartphone
Homemakers have discovered a very practical use for smartphones. The emergence of smart moms has marketers rethinking their strategy for hitting the desired market for smartphones.
Decoding the QR code
The QR code presents wide and interesting possibilities for the creative marketers and advertisers.
4 Keywords to Keep Ethics in Public Relations
When corporations or celebrities make a major gaff, many individuals assume they call the spin doctor to clean up the mess. Learn the 4 key rules of a PR professional and pick out the good apples.
Public Relations in the Digital Era
While it is easier to get maximum public relations coverage in minimal time with digital media, the skill of crafting the right message for the right medium is even more critical.
Temporary Post for Technorati
temporary post for technorati
Small Business and Social Media: Getting Real
How should small businesses set goals to make social media work for them?
Why do you need a personal brand?
The economy may be recovering, but unfortunately many companies find themselves making tough choices. Establishing a strong personal brand right now will keep you afloat in these uncertain times.
Leadership Collier Foundation Announces Leadership Collier Class of 2012
Leadership Collier Foundation, Inc. (LCF) has announced its 2012 Leadership Collier Class.
PRSA Speaker's Bureau
PRSA Sunshine District is assembling a Florida based speaker bureau as a resource to our chapters. This bureau is open to both PRSA members and area experts in professional development topics.
Defining Your Target Market
Defining your target market means you must intimately know your audience and what their needs are, so you can tell them how your product is the best solution to solve their problems.
Planning and Promoting a Successful Event
If you are a professional marketer, then events may very well be part and parcel of your career. If you are new to event planning, here is a back-to-the basics list of tips.
If all your Facebook friends disappeared tomorrow, would your business suffer?
‘Crisis’ plans are meant to prevent business interruption in case of an emergency. If you are a small business leveraging the social media giant for your marketing efforts, you need to have a backup
Quick guide to your own communications plan
When results matter, sometimes you have to draft your own plan of action. Here are the salient points that will help you come up with your own plan. Remember: who, why, what and how.
You VS [You]™: marking the difference between a branded and non-branded you
A person with a solid brand will have reached three realizations by the time he transitions from being a YOU to a [YOU].
Are you listening? Keeping the digital age in check
The accessibility provided by the digital age has divided attention between present lives and digital lives.
Getting to know your LinkedIn account
LinkedIn, put simply, is an online professional biography with the added opportunity of networking with other business professionals. Learn how to use it to reap the full bevy of benefits.
Social media and your personal brand
It may sound obvious, but people still need to be reminded that on social media nothing is private. And to anyone who is not careful, your personal brand can be ruined by a social media pr disaster.
Cyndee Woolley named to Business Review’s 40 Under 40
Cyndee Woolley, APR, of C2 Communications has been recognized in the Gulf Coast Business Review’s 2011 40 Under 40 selections
Tickets on Sale for 2011 Farm City BBQ
November 23, 2011 will mark the 56th annual Farm City BBQ, celebrating national Farm City Week.