The Business Fan Page
If your target market is on Facebook… and with 600 million users it is likely they are… then a fan page is a must. No question about it. Making a Facebook fan page is easy. The challenge is in making it successful. Here are a few tips on how to make it worth your while.
Interconnect
Think of other your social media (Twitter, LinkedIn), your blog, your website and your Facebook fan page as interconnected points. Allow as much interlinked information as you can possibly make. Widgets and links are handy little things that will help you direct your market where you want them to go.Advertise
One way to boost traffic into your fan page and grow your business is to put out a Facebook ad. You will have to invest a little bit of money into this if you are really serious about pursuing a successful fan page. Get Personal
Don't bombard your market with text versions of your tv ads. If it reads like a publicity ad, the fans will think it's computer generated. Alienating your hard-earned fans is the last thing you want to do. Be Visible
Being successful in anything takes effort. Invest about an hour everyday to update your status, post new content and talk to your fans. Keeping your page active will keep your fans interested. Interest, like love, is a two-way street! The difference is that your fan page must generate it first. Engage
Getting comments and queries on your Facebook fan page is the result that we are looking for. So make time to reply to them, say thank you, or give out as much information as they need. You can also engage your fans through contests. Freebies are always a great incentive. Visual Impact
Pictures make your fan page interesting. Make sure that they relate to your brand. Don't use your fan page just to feature your Photoshop skills. The quality of your pictures say a lot about your overall brand. If they are grainy, pixelized or a very familiar wallpaper, your fan page visitors are going to doubt the authenticity of your business. If at the end, you see that (a.) more people are connecting with your brand (b.) people are engaging you in your fan page – giving their feedback, comments and recommendations or participating in your contests, then the fan page will have given you its benefits. If your business fan page targets a worldwide market with a different language, learn more about languages at TELL ME MORE - Global Leader in Language Learning Software.
C2 Communications is available to help you define a complete marketing plan that works. Email me directly or call (239)571-3174.
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