Decoding the QR code
In simplest terms, according to Wikipedia, a QR code (abbreviation for Quick Response code) is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR barcode readers and camera telephones. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, URL, or other data.
This barcode reader is an application you can download with one of the most popular being the Zxing Project. QR barcode readers are usually able to generate codes as well. The QR code presents wide and interesting possibilities for the creative marketers and advertisers. Last year saw a spike in QR usage and popularity – a 1200% increase to be more accurate. Demographics of QR codes
According to the Mobioid report on QR code scanning, Generation X females (aged between 35-44) use the scanner more frequently than any other demographic mostly for getting information. Younger and older brackets are not far behind in adopting usage.
Type of Scans
source: Moboid Report
QR in Marketing
Mobile commerce is continuing to evolve with QR's enhancing a marketer’s ability to personalize the customer experience. They have been fully integrated in product contests, information dissemination and as a point of purchase. The Vancouver Opera was one of the pioneers in using QR in advertising.Why is it popular?
One of the reasons why QR code popularity has been viral is because it transcends all digital media – web and TV as well as print. The ease with which it is made available to the public makes it a cost-effective marketing tool. Unsurprisingly, social media has played a role in spreading this phenomena. 62% of QR codes have been scanned online via social media (Facebook and Twitter mainly). Basically, it links the offline world into the web. Right now, the main vehicle for such a link is the smartphone. Exploring the Marketing possibilities
With 297 million people in the US using smartphones, reaching your targeted audience has become faster and easier with QR. The first step is to look for a point of convenience where you might be able to serve your customer. For example, real estate agents often post signs on properties for sale. A prospective buyer might have to call to schedule a viewing and depending on their level of commitment, they may not make that follow up call. So what could the savvy marketer do?
By placing a customized QR code on the sign, prospective buyers may get more information about the property from a listing description to a virtual tour. The savvy marketer has instantly responded to a prospect’s request for information and either elevated them to a more valuable prospect – or screened out a prospect without genuine interest. The possibilities are endless… How could you serve your clients?
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