What is your definition for marketing?

Have you ever thought to yourself...

"50% of my marketing is doing absolutely nothing...the trouble is, I don't know which 50%!"

The trouble is more likely, that your marketing plan is lacking some structure... which by the way, happens frequently.

Your expertise should be in the product or service that you provide. There are other experts (like me) that can easily fill in the gaps for you.

So what is your definition for marketing?
Personally, I shorten it up as, "Targeted communications to influence your consumers to buy your product."

Did you notice the word "Targeted"?

Without a plan, at least 50% and probably MORE of your marketing efforts are wasted on people who will never be your customer.



So how do you go about creating a marketing plan?
Step 1 - State your objectives and research your customers.
Step 2 - Plan and define your marketing strategy.
Step 3 - Take action.
Step 4 - Evaluate the effectiveness of your campaign, defined by the objectives you set in step 1.

By completing all four steps, you will know exactly what the return on investment was for your marketing dollars.

So, what is the definition for marketing in your organization?
Some people mistakenly 'lump' marketing underneath sales or business development. I believe that marketing is the first step.

A properly designed marketing plan will allow you to focus your sales and public relations efforts so that you get a better results for your time and money.

A one-size marketing plan does not fit all
If we all carried the same products and had the same customers, a one-size fits all marketing plan might work... but then we would all be out of business!

Fortunately, your product or service is unique because of YOU. There is a group of people that needs YOU to solve their problems... they are just waiting for you to find them.

C2 Communications is available to help you define a marketing plan that works. If you need a nudge in the right direction, or a full marketing plan email me directly or call (239)571-3174.

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