Getting to know your
LinkedIn account

put simply, is an online professional biography with the added opportunity of networking with other business professionals. It links numerous companies, varied job opportunities and professional communities.

For the smart professional seeking to get into the right circle of contacts, a well-established LinkedIn account is an important step. Signing up for an account is not enough. Learn how to use it to reap the full bevy of benefits. Here are 3 tips to be successfully LinkedIn.

Tip #1: Complete and relevant information
Put in as much information as you feel comfortable sharing that helps build your image as a professional and establishes your credibility in your chosen niche. Your information will paint a picture of your professional profile. Give it a branded look and keyword friendly strokes.

The camping award for Best Tent in Record Time does not exactly add to your appeal as a business professional. Know which accomplishments will mold you into the kind of professional you want to be branded as.

Tip #2: Set up the right contacts
This is the time when you have to choose your friends wisely because you are who you network with. The right LinkedIn contacts could mean getting into the right group of people for you.

Join industry specific groups or organize your own group. Either way, you will be expanding your network and putting relevant contacts within your reach.

You can join as much as 50 groups in LinkedIn. The purpose of joining groups is to expand your network and establish yourself in your chosen industry. To effectively establish yourself, you need to be able to contribute to the group that you have joined. If you have all of 50 groups, the quality of your professional presence will no doubt be affected... Unless you spend all day on LinkedIn, it is best to keep your joined groups to a little over a dozen.

Once you are in the group of your choice, make a splash. Be active, engage but always maintain a good and professional disposition. Participate at least a couple of times per week and share information at least once a week. This will keep you on the group's map.

Tip #3: Get to know the LinkedIn application
LinkedIn is slowly becoming the leading source for job hunters and employers alike. It pays to explore and discover its potential.

There are useful tools that make it easy to get started on your career...whether you are seeking employment, employees or to network. You will be able to get more out of LinkedIn when you know how to navigate it.

Fortunately, it is a straightforward application and will only require a few minutes to get the gist. Once you start using it, you quickly learn to work it to your advantage. A small investment of your time could bring you to the forefront of the people you want to reach professionally.

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