<?xml version="1.0" encoding="ISO-8859-1"?>
<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom">
 <channel>
<atom:link href="http://www.c2-com.com/public-relations.xml" rel="self" type="application/rss+xml" />
   <title>PR and Social Media Blog</title>
   <link>http://www.c2-com.com/public-relations-blog.html</link>
   <description>Welcome to my PR and Social Media Blog. I will respond to questions that I get and comment on best practices.</description>
   <language>en-us</language>
   <category domain = "http://www.c2-com.com/public-relations-blog.html#">public relations</category>
   <pubDate>Tue, 08 Nov 2011 03:30:03 GMT</pubDate>
   <lastBuildDate>Tue, 08 Nov 2011 03:30:03 GMT</lastBuildDate>
   <copyright>c2-com.com</copyright>
   <item>
    <title>Nov 8, Cyndee Woolley named to Business Reviews 40 Under 40</title>
    <link>http://www.c2-com.com/Woolley-Named-40-Under-40.html</link>
    <description>Cyndee Woolley, APR, of C2 Communications has been recognized in the Gulf Coast Business Reviews 2011 40 Under 40 selections</description>
    <pubDate>Tue, 08 Nov 2011 03:30:02 GMT</pubDate>
   </item>
   <item>
    <title>Nov 8, Tickets on Sale for 2011 Farm City BBQ</title>
    <link>http://www.c2-com.com/Ticket-Sales-2011-Farm-City-BBQ.html</link>
    <description>November 23, 2011 will mark the 56th annual Farm City BBQ, celebrating national Farm City Week.</description>
    <pubDate>Tue, 08 Nov 2011 03:21:55 GMT</pubDate>
   </item>
   <item>
    <title>Oct 24, Cyndee Woolley&#39;s Speaking Engagements</title>
    <link>http://www.c2-com.com/cyndee-woolley-speaking.html</link>
    <description>For a list of Cyndee Woolley&#39;s speaking engagements, click here. </description>
    <pubDate>Mon, 24 Oct 2011 14:40:05 GMT</pubDate>
   </item>
   <item>
    <title>Oct 24, 3 steps to Successful Personal Branding</title>
    <link>http://www.c2-com.com/successful-personal-branding.html</link>
    <description>You are only as relevant as your most current accomplishment. If you aren&#39;t relevant, you are replaceable. Building an effective personal brand will help you and your company succeed. </description>
    <pubDate>Mon, 24 Oct 2011 14:37:59 GMT</pubDate>
   </item>
   <item>
    <title>Sep 19, Social media and your personal brand</title>
    <link>http://www.c2-com.com/social-media-and-your-personal-brand.html</link>
    <description>It may sound obvious, but people still need to be reminded that on social media nothing is private. And to anyone who is not careful, your personal brand can be ruined by a social media pr disaster.</description>
    <pubDate>Mon, 19 Sep 2011 02:48:17 GMT</pubDate>
   </item>
   <item>
    <title>Sep 12, Getting to know your LinkedIn account</title>
    <link>http://www.c2-com.com/getting-to-know-your-linkedin-account.html</link>
    <description>LinkedIn, put simply, is an online professional biography with the added opportunity of networking with other business professionals. Learn how to use it to reap the full bevy of benefits. </description>
    <pubDate>Mon, 12 Sep 2011 05:25:46 GMT</pubDate>
   </item>
   <item>
    <title>Sep 6, Are you listening? Keeping the digital age in check</title>
    <link>http://www.c2-com.com/digital-age-are-you-listening.html</link>
    <description>The accessibility provided by the digital age has divided attention between present lives and digital lives.</description>
    <pubDate>Tue, 06 Sep 2011 05:16:47 GMT</pubDate>
   </item>
   <item>
    <title>Aug 31, You VS [You]: marking the difference between a branded and non-branded you</title>
    <link>http://www.c2-com.com/you-vs-you-branding.html</link>
    <description>A person with a solid brand will have reached three realizations by the time he transitions from being a YOU to a [YOU].</description>
    <pubDate>Wed, 31 Aug 2011 01:58:53 GMT</pubDate>
   </item>
   <item>
    <title>Aug 25, Quick guide to your own communications plan</title>
    <link>http://www.c2-com.com/quick-guide-communications-plan.html</link>
    <description>When results matter, sometimes you have to draft your own plan of action. Here are the salient points that will help you come up with your own plan. Remember: who, why, what and how.</description>
    <pubDate>Thu, 25 Aug 2011 04:11:15 GMT</pubDate>
   </item>
   <item>
    <title>Aug 16, If all your Facebook friends disappeared tomorrow, would your business suffer?</title>
    <link>http://www.c2-com.com/facebook-friends-disappeared.html</link>
    <description> Crisis plans are meant to prevent business interruption in case of an emergency. If you are a small business leveraging the social media giant for your marketing efforts, you need to have a backup </description>
    <pubDate>Tue, 16 Aug 2011 05:24:11 GMT</pubDate>
   </item>
   <item>
    <title>Aug 10, Planning and Promoting a Successful Event</title>
    <link>http://www.c2-com.com/planning-and-promoting-a-successful-event.html</link>
    <description>If you are a professional marketer, then events may very well be part and parcel of your career. If you are new to event planning, here is a back-to-the basics list of tips.</description>
    <pubDate>Wed, 10 Aug 2011 03:06:52 GMT</pubDate>
   </item>
   <item>
    <title>Jul 27, Defining Your Target Market</title>
    <link>http://www.c2-com.com/defining-your-target-market.html</link>
    <description>Defining your target market means you must intimately know your audience and what their needs are, so you can tell them how your product is the best solution to solve their problems.</description>
    <pubDate>Wed, 27 Jul 2011 04:05:52 GMT</pubDate>
   </item>
   <item>
    <title>Jul 17, Leadership Collier Foundation Announces Leadership Collier Class of 2012</title>
    <link>http://www.c2-com.com/leadership-collier-class-2012.html</link>
    <description>Leadership Collier Foundation, Inc. (LCF) has announced its 2012 Leadership Collier Class.</description>
    <pubDate>Sun, 17 Jul 2011 23:39:51 GMT</pubDate>
   </item>
   <item>
    <title>Jul 15, Why do you need a personal brand?</title>
    <link>http://www.c2-com.com/why-do-you-need-a-personal-brand.html</link>
    <description>The economy may be recovering, but unfortunately many companies find themselves making tough choices. Establishing a strong personal brand right now will keep you afloat in these uncertain times. </description>
    <pubDate>Fri, 15 Jul 2011 07:33:23 GMT</pubDate>
   </item>
   <item>
    <title>Jul 14, Small Business and Social Media: Getting Real</title>
    <link>http://www.c2-com.com/small-biz-social-media.html</link>
    <description>How should small businesses set goals to make social media work for them?</description>
    <pubDate>Thu, 14 Jul 2011 05:24:44 GMT</pubDate>
   </item>
   <item>
    <title>Jul 5, Temporary Post for Technorati</title>
    <link>http://www.c2-com.com/technorati-temporary.html</link>
    <description>temporary post for technorati</description>
    <pubDate>Tue, 05 Jul 2011 05:57:53 GMT</pubDate>
   </item>
   <item>
    <title>Jul 5, 4 Keywords to Keep Ethics in Public Relations</title>
    <link>http://www.c2-com.com/4-keywords-pr-ethics.html</link>
    <description>When corporations or celebrities make a major gaff, many individuals assume they call the spin doctor to clean up the mess. Learn the 4 key rules of a PR professional and pick out the good apples.</description>
    <pubDate>Tue, 05 Jul 2011 04:57:10 GMT</pubDate>
   </item>
   <item>
    <title>Jul 5, Public Relations in the Digital Era</title>
    <link>http://www.c2-com.com/public-relations-digital.html</link>
    <description>While it is easier to get maximum public relations coverage in minimal time with digital media, the skill of crafting the right message for the right medium is even more critical. </description>
    <pubDate>Tue, 05 Jul 2011 04:22:35 GMT</pubDate>
   </item>
   <item>
    <title>Jun 21, Decoding the QR code</title>
    <link>http://www.c2-com.com/decoding-the-qr-code.html</link>
    <description>The QR code presents wide and interesting possibilities for the creative marketers and advertisers. </description>
    <pubDate>Tue, 21 Jun 2011 02:45:00 GMT</pubDate>
   </item>
   <item>
    <title>Jun 14, What is Social Media?</title>
    <link>http://www.c2-com.com/what-is-social-media.html</link>
    <description>What is social media? Why should you care? And what can you do to get on board?</description>
    <pubDate>Tue, 14 Jun 2011 07:40:44 GMT</pubDate>
   </item>
   <item>
    <title>Jun 10, Non-Profit Marketing Strategy</title>
    <link>http://www.c2-com.com/non-profit-marketing-strategy.html</link>
    <description>A good non-profit marketing strategy will not only get you those donations but will also keep them coming. By effectively letting the world know what your organization is about, you have a better chan</description>
    <pubDate>Fri, 10 Jun 2011 01:56:58 GMT</pubDate>
   </item>
   <item>
    <title>Jun 10, Smart Moms and the Smartphone</title>
    <link>http://www.c2-com.com/smart-moms-smartphone.html</link>
    <description>Homemakers have discovered a very practical use for smartphones. The emergence of smart moms has marketers rethinking their strategy for hitting the desired market for smartphones.</description>
    <pubDate>Fri, 10 Jun 2011 01:46:52 GMT</pubDate>
   </item>
   <item>
    <title>Jun 1, Viral Marketing Examples</title>
    <link>http://www.c2-com.com/viral-marketing-examples.html</link>
    <description>To quote Peter Shankman, &quot;You can&#39;t make viral... You can make good.&quot; Click here for viral marketing examples.</description>
    <pubDate>Wed, 01 Jun 2011 02:51:09 GMT</pubDate>
   </item>
   <item>
    <title>Jun 1, The Thought Leader</title>
    <link>http://www.c2-com.com/thought-leader.html</link>
    <description>Thought leaders are a vital part of any organization. They help an organization sustain development and maintain competitiveness in their field. </description>
    <pubDate>Wed, 01 Jun 2011 01:52:31 GMT</pubDate>
   </item>
   <item>
    <title>Jun 1, The Business Fan Page</title>
    <link>http://www.c2-com.com/business-fan-page.html</link>
    <description>If your target market is on Facebook and with 600 million users it is likely they are then a Facebook fan page is a must. No question about it.</description>
    <pubDate>Wed, 01 Jun 2011 01:38:18 GMT</pubDate>
   </item>
   <item>
    <title>Jun 1, How to stay connected with your grandparents via social media</title>
    <link>http://www.c2-com.com/the-silent-generation.html</link>
    <description>There are almost 50 million Americans in the Silent Generation. For those grandparents who belong to the non-techy part of the pie, here are three things you need to teach them about connecting throug</description>
    <pubDate>Wed, 01 Jun 2011 00:51:16 GMT</pubDate>
   </item>
   <item>
    <title>May 29, Naples LinkUp</title>
    <link>http://www.c2-com.com/naples-linkup.html</link>
    <description>Are you LinkedIn in Naples? We want to meet you at a Naples LinkUp. The purpose of this group is to help connect you in person and online.</description>
    <pubDate>Sun, 29 May 2011 13:03:33 GMT</pubDate>
   </item>
   <item>
    <title>May 26, Sample Communications Plan</title>
    <link>http://www.c2-com.com/sample-communications-plan.html</link>
    <description>Looking for a sample communications plan? Here are some tips to get you started.</description>
    <pubDate>Thu, 26 May 2011 05:48:38 GMT</pubDate>
   </item>
   <item>
    <title>May 16, Engaging a Baby Boomer through Social Media</title>
    <link>http://www.c2-com.com/engaging-a-baby-boomer.html</link>
    <description>If you still think that social media is only for the millineals and Gen Yers, then you are missing the target on an influential market. Baby Boomers have begun to embrace social media. </description>
    <pubDate>Mon, 16 May 2011 04:16:30 GMT</pubDate>
   </item>
   <item>
    <title>Apr 4, PRSA Seeks Nominations for the National Board of Directors</title>
    <link>http://www.c2-com.com/prsa-seeks-nominations.html</link>
    <description>PRSA is searching for a few accomplished, dedicated leaders to serve on our Board of Directors and in the Assembly. Serving as a national leader for PRSA is an exciting and unique opportunity.</description>
    <pubDate>Mon, 04 Apr 2011 07:47:08 GMT</pubDate>
   </item>
   <item>
    <title>Jan 20, Social Media and Your Human Resources</title>
    <link>http://www.c2-com.com/hr-social-media.html</link>
    <description>Social Media and Your Human Resources: Leveraging the power of the internet to Entice, Engage, and Empower your staff</description>
    <pubDate>Thu, 20 Jan 2011 16:56:27 GMT</pubDate>
   </item>
   <item>
    <title>Aug 27, Cyndee Woolley - Social Media Presentations</title>
    <link>http://www.c2-com.com/social-media-presentations.html</link>
    <description>Did you attend a social media training session? Download the presentations here. </description>
    <pubDate>Fri, 27 Aug 2010 16:33:13 GMT</pubDate>
   </item>
   <item>
    <title>Aug 14, Signature Branding Executive Education Programs</title>
    <link>http://www.c2-com.com/signature-branding.html</link>
    <description>Signature Branding Executive Education Programs is a video education series teaching executives and emerging leaders how to build an effective brand. </description>
    <pubDate>Sat, 14 Aug 2010 21:09:49 GMT</pubDate>
   </item>
   <item>
    <title>Aug 12, Cyndee Woolley to Speak at Thinking Outside the Box Seminar</title>
    <link>http://www.c2-com.com/cyndee-woolley-thinking-outside-the-box.html</link>
    <description>Thinking Outside the Box is a free seminar to educate non-profits on creative ways to promote their organizations.</description>
    <pubDate>Thu, 12 Aug 2010 13:06:37 GMT</pubDate>
   </item>
   <item>
    <title>Jul 30, Naples LinkUp August 17, 2010</title>
    <link>http://www.c2-com.com/naples-linkup-august.html</link>
    <description>Naples LinkUp is a business networking organization that helps connect professionals in person and online, fostering business growth and success in the local market. </description>
    <pubDate>Fri, 30 Jul 2010 17:08:32 GMT</pubDate>
   </item>
   <item>
    <title>Jul 30, Cyndee Woolley Recommendations</title>
    <link>http://www.c2-com.com/cyndee-woolley-recommendations.html</link>
    <description>What clients have said about Cyndee Woolley. </description>
    <pubDate>Fri, 30 Jul 2010 16:12:01 GMT</pubDate>
   </item>
   <item>
    <title>Apr 26, Cyndee Woolley of C2 Communications Wins Local FPRA Image Award</title>
    <link>http://www.c2-com.com/cyndee-woolley-local-image-award.html</link>
    <description>Cyndee Woolley, APR, of C2 Communications was awarded an Image Award from the Southwest Florida Chapter of the FPRA at the Chapters 2010 Local Image Awards banquet on April 14, 2010.</description>
    <pubDate>Mon, 26 Apr 2010 17:33:48 GMT</pubDate>
   </item>
   <item>
    <title>Jan 6, PRSA Sunshine District Announces 2010 Board of Directors</title>
    <link>http://www.c2-com.com/prsa-sunshine-district-announces-2010-bod.html</link>
    <description>The Public Relations Society of America (PRSA), Sunshine District announces the election of its 2010 officers. The Sunshine District is comprised of seven chapters throughout the state of Florida.</description>
    <pubDate>Wed, 06 Jan 2010 19:25:59 GMT</pubDate>
   </item>
   <item>
    <title>Dec 18, Digital Photo Sharing Online</title>
    <link>http://www.c2-com.com/digitalphotosharingonline.html</link>
    <description>Share photos with family and friends easily and safely with photo sharing websites Flickr and Picasa.</description>
    <pubDate>Fri, 18 Dec 2009 00:49:57 GMT</pubDate>
   </item>
   <item>
    <title>Dec 18, Taking Good Digital Photos</title>
    <link>http://www.c2-com.com/takinggooddigitalphotos.html</link>
    <description>Some practical tips for taking good digital photos.</description>
    <pubDate>Fri, 18 Dec 2009 00:12:25 GMT</pubDate>
   </item>
   <item>
    <title>Sep 11, Naples&#39; 1st Tweet Town Hall Reaches the Masses</title>
    <link>http://www.c2-com.com/public-relations-blog.html#Naples&#39;-1st-Tweet-Town-Hall-Reaches-the-Masses</link>
    <description>300 people in person
250 people at live &#39;watch&#39; events
546 followers on Twitter

&lt;embed type=&quot;application/x-shockwave-flash&quot; src=&quot;http://media.scrippsnewspapers.com/corp_assets/trinity_inline.swf&quot; style=&quot;&quot; id=&quot;embedded_player&quot; name=&quot;embedded_player&quot; bgcolor=&quot;#ffffff&quot; quality=&quot;high&quot; wmode=&quot;transparent&quot; allowscriptaccess=&quot;always&quot; flashvars=&quot;targets=embed&amp;site=NPDN&amp;styleSheet=undefined&amp;source=7B22data223A22http3A//video.naplesnews.com/videos/remote/2009/09/20090909_townhall.mov222C22content_slug223A22four-questions-tweet-town-hall222C22thumbnail_url223A22http3A//media.naplesnews.com/media/img/vthumbs/2009/09/09/thumb_t160_90.jpg222C22ads223Atrue2C22content_url223A22/videos/detail/four-questions-tweet-town-hall222C22label223A22Four20questions20from20the20Tweet20Town20Hall222C22mailfriend_url223A22/videos/mailfriend/four-questions-tweet-town-hall227D&amp;extrasource=http://www.naplesnews.com/player/related/20162&amp;autoPlay=no&amp;continuous=no&amp;type=embedded&amp;origDomain=http://www.naplesnews.com&quot; height=&quot;290&quot; width=&quot;320&quot;&gt;&lt;/embed&gt;</description>
    <pubDate>Fri, 11 Sep 2009 11:29:32 GMT</pubDate>
   </item>
   <item>
    <title>Sep 5, &quot;This is my townhall...&quot;</title>
    <link>http://www.c2-com.com/public-relations-blog.html#This-is-my-townhall...</link>
    <description>Politics aside... What can we learn about the message here?&lt;br&gt;&lt;br&gt;
1) &quot;This is my town hall meeting&quot; = 1 way communication... and that doesn&#39;t work anymore. Try listening.&lt;br&gt;&lt;br&gt;
2) &quot;I set the rules&quot; = Wrong! Your customer sets the rules. If... you don&#39;t provide something of value to them, they will move on. &lt;br&gt;&lt;br&gt;
3) &quot;Usually the films that are done...end up on YouTube in a compromising position&quot; = YEP!&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;br&gt;

&lt;object width=&quot;560&quot; height=&quot;340&quot;&gt;&lt;param name=&quot;movie&quot; value=&quot;http://www.youtube.com/v/HtmgQ2W3lhM&amp;hl=en&amp;fs=1&amp;&quot;&gt;&lt;/param&gt;&lt;param name=&quot;allowFullScreen&quot; value=&quot;true&quot;&gt;&lt;/param&gt;&lt;param name=&quot;allowscriptaccess&quot; value=&quot;always&quot;&gt;&lt;/param&gt;&lt;embed src=&quot;http://www.youtube.com/v/HtmgQ2W3lhM&amp;hl=en&amp;fs=1&amp;&quot; type=&quot;application/x-shockwave-flash&quot; allowscriptaccess=&quot;always&quot; allowfullscreen=&quot;true&quot; width=&quot;560&quot; height=&quot;340&quot;&gt;&lt;/embed&gt;&lt;/object&gt;</description>
    <pubDate>Sat, 05 Sep 2009 00:56:36 GMT</pubDate>
   </item>
   <item>
    <title>Sep 4, Listen and Learn: New Media, New Metrics</title>
    <link>http://www.c2-com.com/public-relations-blog.html#Listen-and-Learn:-New-Media,-New-Metrics</link>
    <description>&lt;img style=&quot;visibility:hidden;width:0px;height:0px;&quot; border=0 width=0 height=0 src=&quot;http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bT*xJmx*PTEyNTIwOTIyMDUxNTYmcHQ9MTI1MjA5MjIyMjg3NSZwPTEwMTkxJmQ9c3NfZW1iZWQmZz*yJm89NWY4NWU3MWY5ZDU4NGRhMGI3ZjkxOTFlZTgyN2EyMjYmb2Y9MA==.gif&quot; /&gt;&lt;div style=&quot;width:425px;text-align:left&quot; id=&quot;__ss_1933080&quot;&gt;&lt;a style=&quot;font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;&quot; href=&quot;http://www.slideshare.net/AmberNaslund/listen-and-learn-new-media-new-metrics&quot; title=&quot;Listen and Learn: New Media, New Metrics&quot;&gt;Listen and Learn: New Media, New Metrics&lt;/a&gt;&lt;object style=&quot;margin:0px&quot; width=&quot;425&quot; height=&quot;355&quot;&gt;&lt;param name=&quot;movie&quot; value=&quot;http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=bossdevsmseminar-090831132854-phpapp02&amp;stripped_title=listen-and-learn-new-media-new-metrics&quot; /&gt;&lt;param name=&quot;allowFullScreen&quot; value=&quot;true&quot;/&gt;&lt;param name=&quot;allowScriptAccess&quot; value=&quot;always&quot;/&gt;&lt;embed src=&quot;http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=bossdevsmseminar-090831132854-phpapp02&amp;stripped_title=listen-and-learn-new-media-new-metrics&quot; type=&quot;application/x-shockwave-flash&quot; allowscriptaccess=&quot;always&quot; allowfullscreen=&quot;true&quot; width=&quot;425&quot; height=&quot;355&quot;&gt;&lt;/embed&gt;&lt;/object&gt;&lt;div style=&quot;font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;&quot;&gt;View more &lt;a style=&quot;text-decoration:underline;&quot; href=&quot;http://www.slideshare.net/&quot;&gt;presentations&lt;/a&gt; from &lt;a style=&quot;text-decoration:underline;&quot; href=&quot;http://www.slideshare.net/AmberNaslund&quot;&gt;Amber Naslund&lt;/a&gt;.&lt;/div&gt;&lt;/div&gt;</description>
    <pubDate>Fri, 04 Sep 2009 19:25:27 GMT</pubDate>
   </item>
   <item>
    <title>Aug 25, Social Media in 140 Characters</title>
    <link>http://www.c2-com.com/public-relations-blog.html#Social-Media-in-140-Characters</link>
    <description>@Marc_Meyer just asked who could explain Social Media in 140 Characters...

Online Networking 

Simple as that...

Don&#39;t overcomplicate it. Happy Networking!</description>
    <pubDate>Tue, 25 Aug 2009 15:13:03 GMT</pubDate>
   </item>
   <item>
    <title>Jun 24, My Social Media Policy</title>
    <link>http://www.c2-com.com/social-media-policy.html</link>
    <description>The debate that continues to interest me is the purpose of your social media account (be it twitter / facebook / friend feed / whatever). Is it personal or is it business?</description>
    <pubDate>Wed, 24 Jun 2009 13:34:11 GMT</pubDate>
   </item>
   <item>
    <title>May 30, Relevance and Social Media</title>
    <link>http://www.c2-com.com/relevance-and-social-media.html</link>
    <description>It&#39;s no longer about how important you are, it is how relevant you are. Relevance and social media go hand in hand in building relationships. </description>
    <pubDate>Sat, 30 May 2009 03:47:58 GMT</pubDate>
   </item>
   <item>
    <title>May 25, New PR and Social Media</title>
    <link>http://www.c2-com.com/new-pr-and-social-media.html</link>
    <description>New PR and Social Media is about getting other people to spread the word for you. </description>
    <pubDate>Mon, 25 May 2009 18:44:40 GMT</pubDate>
   </item>
   <item>
    <title>May 22, Can you write a &#39;viral-ready&#39; article?</title>
    <link>http://www.c2-com.com/viral-marketing-and-relevance.html</link>
    <description>Three keys to success in viral marketing and article writing. </description>
    <pubDate>Fri, 22 May 2009 17:58:19 GMT</pubDate>
   </item>
   <item>
    <title>May 15, How to use Social Media for your business</title>
    <link>http://www.c2-com.com/how-to-use-social-media.html</link>
    <description>Do you have a plan? Do you know how to use social media for your business?</description>
    <pubDate>Fri, 15 May 2009 03:13:41 GMT</pubDate>
   </item>
 </channel>
</rss>

