Good Viral Marketing ExamplesAt a recent PRACC Workshop, Peter Shankman gave some great examples of viral marketing and told the audience: "You can't make viral... You can make good." It is a simple statement that is so true. If a video is too scripted... We are inundated with information from multiple angles. When you open up that video, it has to catch you. It has to touch you on a human level... The best part is that you've probably seen these viral marketing examples and they touched you... but they didn't 'feel' like marketing. Do you know "Where the hell is Matt?" And did you know it was all a hoax? ...or was it? Have you seen the Kings Firecrackers? Even one woman who has never been kissed... So, how did these viral marketing examples make you feel? Did you think about someone you know that would have that same reaction? Did you click on the 'share this' link? How do you make something good enough to go viral? You have to go beyond the normal. You have to dig deeper... into that emotional connection that moves people. C2 Communications is available to help you understand your customers better, to define a marketing plan that they will connect with. If you need a nudge in the right direction, want to discuss more viral marketing examples email me directly or call (239)571-3174.
Return to C2 Communications Home Page |