In a world where every business claims to be “the best,” how do you actually stand out? Whitney Lee, founder of True Story PR, breaks down the secret on this episode of Cutting Through the Clutter.
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The Three-Way Rule for Standing Out
Mark Cuban’s wisdom rings true: you must be the first, the best, or different. Since most businesses aren’t first, and claiming you’re the best requires proof—awards, education, or recognition—your winning strategy usually lies in being different.
What makes you different than any other Italian restaurant?” Whitney challenges. The answer can’t be “we’re the best at pasta.” Instead, it’s “my grandmother came over on the boat from Italy, and I have all of her recipes.” Now that’s a story people can connect with.
Why Fractional CMOs Are Game-Changers
Whitney’s evolution from PR agency owner to fractional CMO happened organically. Clients needed more than media pitching—they needed strategic guidance but couldn’t afford a full-time senior marketing executive. The fractional model delivers experienced leadership without the overhead of benefits, office space, and equipment.
Humanizing Your Brand
Whether you’re a hotel, restaurant, or museum, you’re competing against countless similar options. Whitney’s insight: “People connect with people. They don’t connect with four walls and a door.” Her creative example? A real-life mermaid reading books to kids by a hotel pool during COVID, turning a beachfront motel into a memorable, human experience.
What AI Can’t Replace
While AI can generate ideas, it cannot navigate team dynamics, understand company history, or make nuanced leadership decisions. Execution—and the human wisdom behind it—remains irreplaceable.
Links and Resources
Connect with Whitney Lee on LinkedIn: https://www.linkedin.com/in/whitney-lee-sociallee/
Website: www.truestorypr.co
Brand Rescue Podcast: https://open.spotify.com/show/6Pt6fXdlYNbaT15u3tZA0h
Perfect for: Marketing directors, hospitality business owners, entrepreneurs considering fractional leadership, PR professionals expanding their services, and anyone seeking cost-effective strategic marketing guidance.
