How can homeowners associations and community boards build trust, transparency, and collaboration? In Episode 231 of HOA – It’s A True Story, hosts Regan Brown and Bill Mann sat down with Cyndee Woolley to explore how effective communication can transform communities.
The Engagement Challenge
Cyndee shared insights from years of working with community associations and local organizations, emphasizing that engagement starts long before a crisis happens. Drawing from her experience guiding boards through the aftermath of Hurricane Ian, she highlighted how proactive communication and authentic leadership helped rebuild trust among residents.
The discussion also unpacked why some associations struggle to connect — often because communication plans are reactive instead of strategic. Cyndee explained that investing in ongoing dialogue and outreach helps board members understand their communities better and prevent conflicts before they escalate.
Building a Culture of Transparency
Cyndee encouraged boards to develop structured communication strategies that prioritize transparency and accessibility. Whether it’s through newsletters, social media updates, or town halls, consistent messaging helps residents feel heard and valued. She also advised allocating part of annual budgets toward professional communication support — a small investment that can make a significant difference in community satisfaction.
Planning for the Unexpected
The episode also explored the importance of crisis communication planning. Cyndee outlined how clear communication protocols, designated spokespersons, and message consistency can reduce confusion and strengthen community confidence when emergencies occur.
Links and Resources:
Connect with Regan Brown on LinkedIn: https://www.linkedin.com/in/regan-brown-7366215/
Website: www.gbgroupinc.com
Don’t miss Cyndee Woolley’s “Cutting Through the Clutter” podcast for more marketing insights and strategies.
