C2 Communications President and Founder Cyndee Woolley, MBA, APR, was recently featured as a guest on That Solo Life podcast, hosted by Karen Swim, APR, and Michelle Kane. In Episode 335, the conversation covers public information campaigns and crisis communications for local communities.
Cyndee explains why decisions made at county commission meetings often have a more direct impact on daily life than national news — and how to get communities to understand and engage with the government services their taxes are paying for. She shares examples from her work with WM Recycling Tampa, including tours that show audiences what is working and what is broken in recycling, as well as campaigns like bear-resistant carts and landfill gas-to-energy that turned complex topics into accessible community stories.
The episode also tackles crisis communications for organizations of all sizes. Cyndee makes the case that every organization needs a plan — not if a crisis will happen, but when. She discusses why owning mistakes and apologizing is often the best path forward for rebuilding trust, and shares the “Mom Test” — a guiding principle from crisis communications speaker Jim Lukaszewski: if your mom would be proud of the action you are taking, you are making the right call.
Cyndee also shares her experience working with Collier County Mosquito Control during the Zika crisis, when an organization that had operated quietly for 50 years suddenly needed a communications plan — and how opening the doors to community leaders helped turn the situation around.
Links and Resources
- Solo PR Pro: www.soloprpro.com
- That Solo Life Podcast: www.soloprpro.com/podcast/
- YouTube: www.youtube.com/@karenswimsoloprpro3325
Don’t miss Cyndee Woolley’s “Cutting Through the Clutter” podcast for more marketing insights and strategies.
