At C2 Communications, strategic storytelling is how we help leaders get the recognition they’ve earned. And nothing illustrates that better than landing the right podcast at the right time.
We’re proud to celebrate a recent win for our client FC Naples: a featured appearance for Coach Matt Poland on Chasing the Game – Youth Soccer in America. As Sporting Director and head coach of FC Naples, Coach Poland has done something very few people get a chance to do — build a professional club from the ground up. Getting his voice in front of a wider audience wasn’t just an opportunity — it was a natural next step.
In Chasing the Game – Youth Soccer in America is a podcast dedicated to exploring the evolving landscape of youth soccer in America, with conversations centered on leadership, development, and the future of the sport. It was the ideal platform for Coach Poland to share his journey and insights with listeners who are actively invested in growing the game.
What They Talked About
Coach Poland’s story is one you don’t hear every day — from playing professionally in Europe to building a brand new professional club right in his own backyard. In this episode, he gets into what it really takes to construct a roster from scratch, how he thinks about developing young players alongside seasoned professionals, and what separates the players who make it from those who don’t.
Whether you’re a parent, a coach, or simply a fan of the game, this conversation will give you a behind-the-scenes look at what building a professional soccer club actually looks like — and why the USL pathway may be more important to American soccer than most people realize.
Why This Placement Matters
At C2 Communications, every media opportunity we secure has a clear goal behind it. For FC Naples, this podcast placement was a strategic move with three distinct benefits.
Reaching the Right Audience. Chasing the Game speaks directly to soccer parents, coaches, and players navigating youth development in America — the exact community FC Naples is building for. Appearing on this show puts Coach Poland’s voice in front of people who are actively invested in the future of the sport and looking for leaders to follow.
Building Authority in the Age of AI. We’re in a new era of digital visibility. Search engines and AI tools are increasingly surfacing authoritative voices based on indexed content, transcripts, and consistent presence across trusted platforms. Every podcast appearance Coach Poland makes creates a trackable footprint — reinforcing FC Naples’ relevance and influence in youth soccer conversations happening online and through AI-driven search. This is what we call building an authority blueprint: a deliberate strategy to ensure that when people — or AI tools — go looking for expertise in this space, Coach Poland and FC Naples show up.
Unique Content for the Club. Beyond the episode itself, this appearance gives the FC Naples social media team fresh, authentic content to work with — a different kind of storytelling that goes beyond game highlights and match results. Podcast clips, quotes, and episode promotion all create new touchpoints for fans, families, and the broader community to connect with the club.
This is PR with purpose. Not just coverage for coverage’s sake — but a calculated effort to grow FC Naples’ visibility, credibility, and community connection at every level.
It was a pleasure working with the Chasing the Game podcast team. Their commitment to thoughtful, engaging conversations made this collaboration seamless — and the result speaks for itself.
Are you interested in doing a podcast media tour to build your authority blueprint?
C2 Communications can help you craft the messaging and pitch your story to the right podcasts to move your business forward. Schedule a discovery call today.
Learn more about how we help leaders turn their expertise into impact through our Public Impact program: 👉 https://www.c2-com.com/c2-public-impact-books-master-program/.
Links and Resources
Chasing the Game – Youth Soccer in America:
- https://www.chasingthegame.us/
- https://www.linkedin.com/company/chasingthegame/
- https://www.instagram.com/chasingthegame.us/
- https://www.tiktok.com/@chasingthegame_pod
FC Naples:
- https://instagram.com/fc.naples
- https://www.linkedin.com/company/fcnaples/
- https://www.tiktok.com/@fc.naples
- https://www.youtube.com/@FCNaples
