In this dynamic episode of Cutting Through the Clutter, host Cyndee Woolley welcomes Leah Frazier, a two-time Emmy Award winner and president of Think Three Media, for an illuminating conversation about transforming expertise into impactful thought leadership through strategic storytelling.
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Named one of the top 50 innovators in Dallas-Fort Worth and recognized as one of Dallas’ most successful women, Leah brings a rare multi-dimensional perspective to media strategy. As a certified meditation instructor, TEDx speaker, bestselling author, and top 100 integrative health and wellness practitioner honored by the Boris L. Henson Foundation, she embodies the authentic integration of personal passion with professional expertise.
This episode dives deep into what makes stories truly compelling—moving beyond buzzwords to embrace “truth-telling” at the heart of brand narratives. Leah shares her approach to crafting memorable positioning, like dubbing a client “the fairy godmother of nonprofits,” and explains how authentic storytelling hooks media attention while building genuine audience connection.
The conversation explores the critical transition from expert to thought leader, emphasizing the importance of owning your expertise publicly across platforms. Leah reveals her current go-to platforms—Substack for deeper thought leadership engagement and YouTube for searchable, evergreen content—while addressing the strategic balance between earned and paid media in today’s oversaturated landscape.
With candid insights on AI’s role in content creation, the value of revealing your human side on social media, and practical strategies for consistent visibility without burnout, this episode offers actionable wisdom for business owners and entrepreneurs ready to stop being the best-kept secret in their industry.
Whether you’re building your personal brand, navigating multiple business ventures, or seeking to deepen your impact through authentic communication, Leah’s journey from fashionpreneur to media strategist to meditation instructor demonstrates the power of taking your audience along for the ride while staying true to your values.
Links and Resources
Connect with Leah Frazier on LinkedIn: https://www.linkedin.com/in/theleahfrazier/
Think Three Media LinkedIn: https://www.linkedin.com/company/think-three-media/
Website: https://thinkthreemedia.com/
