Cyndee Woolley, MBA, APR, joined The Making of a Marketer podcast to tackle one of the most timely conversations in communications: how leaders are navigating crisis communications and PR strategy in 2026.
The discussion focused on how organizations approach crisis response, why strategic communication is critical when reputational issues arise, and how PR leaders help guide messaging during high-stakes situations. The panel explored the growing importance of executive communications, the expectations placed on communications professionals during moments of public scrutiny, and how organizations balance transparency with controlled messaging. As the pace of news cycles and digital conversations accelerates, communications teams must be prepared to respond quickly and thoughtfully while maintaining credibility and trust.
For marketers, communications professionals, and business leaders, this conversation offers perspective on the evolving role of crisis communications and how strategic messaging can shape how organizations navigate challenges in 2026 and beyond.
Links and Resources:
- Connect with Andy Pondillo: www.linkedin.com/in/andy-pondillo
- Connect with Jess Nickerson: www.linkedin.com/in/jessleslienickerson
- LinkedIn: www.linkedin.com/company/themakingofamarketer
- Website: www.marketingpodcasts.net/show/the-making-of-a-marketer
Don’t miss Cyndee Woolley’s “Cutting Through the Clutter” podcast for more marketing insights and strategies.
