4 Questions to Ask When Crafting a Social Media Campaign
Crafting a social media campaign requires you to identify what you want to achieve before diving in and ask yourself a handful of questions to help identify your goals. Those we've provided here are intended to provide insight into your brand, your audience, and the message you want to deliver.
1. Do You Understand Your Audience and Where They Are Online?
Knowing your audience can mean the difference between creating meaningful content and that which doesn't resonate. It's a good idea to undergo a deep discovery of your company to look at your current marketing initiatives and identify ways to better reach your target audience. For instance, if you're trying to reach 40 to 50 year-olds, your content should reflect their interests and lifestyles.
A deep discovery can help you better understand your brand, where you want to go, and how to prioritize your time in getting there. This is also a great way to understand your audience, which in turn can help you recognize where they are online.
2. What Is Your Plan for Execution?
Now that you understand who you're marketing to and the social media platforms you'll use in sending your message, you need a plan for execution. Otherwise, the information gleaned from your discovery will sit unused. It's, therefore, crucial you audit your current social media content strategy and establish SMART goals that are:
Specific
Measurable
Achievable
Relevant
Time-based
Identify those goals you can achieve on a weekly, monthly, and quarterly basis. This will make measuring the success of your strategy much simpler. And with an established calendar, you're more likely to stick to your content plan.
3. Do You Have a Social Media Scheduler Suitable to Your Needs?
One of the easiest ways to reach your audience across multiple platforms is with a social media scheduler. This allows you to create a month's worth of content at once, save time, and ensure your strategy is carried out even when you're busy with other tasks.
Many different scheduling platforms exist to meet a variety of budgeting needs. The goal is to find one that matches your needs and budget accordingly. C2 Communications utilizes Social Marketing Pro, which is included in social media marketing packages starting at $300 per month.
4. Do You Have the Proper Tools to Facilitate Content Creation?
Many people believe content needs to be groundbreaking and, for this reason, avoid it like the plague. The more important aspect is to get your point across to your audience. And remember you want to blend words with user-friendly graphics, charts, and photos. Social media is intended to be very visual.
Some tools you may want to have in your arsenal include Canva, a free online graphic design platform that contains thousands of fonts, templates, and other graphic design elements. The upgraded version is less than $20 per month and grants you access to even more materials. Similarly, Unsplash is an online library feature millions of free stock images. These will come in very handy when creating graphics for your social media posts.
Right now, your current and future customers are using social media. Connecting with them allows you to ignite conversations, garner feedback, and personalize your brand. But you can't improve your outreach overnight - it requires ongoing diligence. That's why we're here: to ensure your strategy is developed correctly and implemented consistently.