Most Effective Content Writing Formats to Include in Your 2024 Marketing Plans
In the current digital marketing landscape, where people focus more on visual content to attract their target audience, one common mistake many might suffer from is forgetting the benefits of written content. While visual content such as short videos, posters, presentations, gifs, and more are undoubtedly effective in catching their attention, written content is still what allows your business to relay technical and complex information about your products and services.
Content Marketing Institute recently published its 2024 projections for B2B Content Marketing, which analyzes the responses to a survey of nearly 900 B2B marketers around the globe. One of the key findings was the top five most effective content types that produced the best results for B2B marketers from the past year. At the top, with 53%, were case studies/customer stories and videos, followed by thought leadership e-books or white papers (51%), short articles/posts (47%), and research reports (43%). In addition, B2B Marketers highlighted the importance of content marketing in achieving business goals such as creating more brand awareness, generating new leads, nurturing audiences and subscribers, and generating revenue.
Indeed, these numbers show that written content is still very much relevant to any business. As you prepare your 2024 strategic business plan, here are some of the most effective content writing formats to try and test out.
Blogs
Blogging encompasses any business's most basic written content and serves as the foundation for your marketing strategies. Aside from allowing you to provide an in-depth discussion of relevant topics and current events that could prove your expertise in the field, blog posts are also the perfect tools to improve SEO and drive traffic to your website. In writing any blog post, make sure that the information you are sharing is accurate, relevant, and of interest to your readers. Use the right keywords and think of some creative and catchy titles to improve your click-throughs.
Articles
Typically interchangeable with blogs, short-form articles are more educational and informative in nature and cover a specific topic. Articles should be well-researched, have a concrete structure, and leave readers with new thoughts and ideas. These can be published in your own channels, but they could also be submitted in traditional media such as newspapers, magazines, and other publications that will reach your target audience.
Case studies and Customer Stories
Consumers are more likely to check reviews and feedback from past clients and customers to guide their purchases when checking a new product. This is why case studies that include a well-written narrative of how your products or services positively impacted your audience are some of the most effective written content formats to drive sales. Feature your customers on your website and social media accounts, highlight their experience with the product or service through storytelling, and show what makes your business unique. Recommendations should be shared appropriately to build brand trust and loyalty.
E-books
Another effective avenue to establish your authority in the field is publishing an interesting e-book about a particular theme or topic that has yet to be explored. Personal takes and opinions on the matter that could provide new insights to your readers could also be included. In writing an e-book, ensuring that the content you share reflects your brand and what it stands for is best. E-books are also perfect for content repurposing, as you can use some excerpts or snippets from the book in your social media that could catch your followers' attention.
C2 Communications is an expert in producing quality content search engine optimization (SEO) to drive organic traffic to our clients' websites. A well-written content can help establish an individual or organization as an authority in their industry and build trust with their target audience.
We also help maintain the client's website and produce engaging content that can attract more visitors to the site, increase the time they spend on it, and encourage them to explore additional pages. By regularly publishing informative, entertaining, and relevant content, we are elevating our clients and providing them with a relatable experience that will provide more opportunities for growth.
C2 Communications has a team of skilled content writers who will produce content tailored to our clients' needs and target audience, consistent in tone, voice, and style. This consistency can help build your brand and establish your business as an authority in your industry.