Reel In Your Audience with Effective Social Media Profiles
Promoting your business through social media is not only about creating or sharing content; it is equally important to strengthen your brand image through a consistent social media profile. If your website is the ‘face’ of your brand, your social media profile is similar to a digital business card. It must contain all the relevant information that your audience must know. An excellent and well-maintained social media profile is essential to improving your audience’s first impressions. While it is your content that will reinforce brand loyalty, it is your profile that will initially reel in new prospective customers.
First, it is important to remember that it is not necessary to be active on ALL social media channels. Focus on the ones that make the most sense for your niche and your target audience. Think carefully about who you are trying to reach and research where they are most likely spending their time online. Before they can come to you, you must first come to them.
Covering the Basics
Once you have identified which social media channels your audience is more likely to be in, it is now time to create your social media profile. Here are some things to keep in mind:
Consistent Display Names – Of course, it is best to use the official name of your business as your display name, so it must be consistent across all your channels. If your business’s name is a bit obscure, like simply a person’s name, for example, it is advisable to add keywords about your business in your display name as well.
Captivating Bio – Your social profile’s bio should include all of the details your audience would initially need to know about your brand. Add a brief welcoming tagline, a summary of your products/services, store locations, and your contact details.
Put Relevant Links – The ultimate goal of your social media efforts is to increase conversions, and putting your website and other relevant links on your bio and ‘About Us’ section is key to achieving this goal. Your links must be visible and easily accessible at all times.
Profile Picture and Cover Photos – Similar to your display name, your profile pictures and cover photos should be similar on all channels. It is best to use your logo as a profile picture for the best consistency while a graphic that encompasses your story and identity for the cover photo. Make sure that all of your profile pictures have the correct size for different channels so you look prepared and professional.
Interact with Other Users
A good social media profile is not only focused on content but also engages with the audience and other relevant accounts. Follow or like the pages of relevant organizations, experts, and established brands that are relevant to your business. Through this, the algorithm will know which niche you belong to and improve your visibility by appearing on audience’s recommendations. Another benefit of interacting with other profiles is the possibility of partnerships. When another account see you are engaging with them, this could lead to a mutually beneficial relationship to increase each other’s reach through short-term or long-term partnerships.
Interacting with your own audience is also an integral part of promoting your brand. Reacting and replying to your customer’s posts, comments, and feedback on your page will show that you care about them, which will improve brand loyalty. From a new customer’s perspective, an actively engaging brand can also be seen as excellent customer service, which will impact their impression and lead to more conversions.
Regular Maintenance
Always check the contents being tagged to your account as well as monitor all comments or replies under your posts. Make sure to delete any irrelevant or inappropriate photos, videos, and posts on your page and report them if necessary. Keep an eye out for bots and spam accounts that could potentially interact with you, while they might be harmless, it is still best to clean your profiles.
Maintaining a clean and organized social media profile is a sign of professionalism and tells your audience that you care about how you are seen. Take a few minutes of your day to browse through your account and check for any harmful content regularly.
C2 Communications will help your business create an effective social media campaign that cultivates a professional social media profile. We work together with our clients to ensure that the profiles and content reflect the values and identity of our clients. Our team is also proficient in creating relevant content to elevate the brand name and break the target market while actively interacting with our client’s audiences to build rapport. Social media marketing and advertising can be quite complicated, but it is an excellent tool for improving any business. Contact us to learn more.