The rise of AI (Artificial Intelligence) over the past couple of years has undoubtedly made waves in several fields, including marketing and content creation. While many experts have claimed that AI is primarily beneficial, there have also been debates on its underlying issues. As AI Technology continues to make changes and improvements with each passing day, AI is surely here to stay in the near and far future.

We have seen AI tools used in marketing and content creation, including chatbots, content and image generation, digital themes and art, videos, sales optimization, and more. AI is now everywhere on the internet. Its prominence is the biggest testament to its effectiveness and impact in the digital landscape. This begs the question, is AI replacing humans when it comes to generating content? Let’s dive into the Pros and Cons of using AI-generated content for marketing.

Pros of generating content using AI

Speed of Generating Content

By simply typing relevant keywords, AI can generate content such as blogs, articles, and social posts about several topics in under a minute. Compared to humans, who will take a couple of hours to research, brainstorm, and produce content, this ability is probably the most significant advantage of using AI-generated content.

The quick turnaround of various content, especially with content-hungry consumers invading the market, has made many businesses and marketers switch to AI. Of course, AI’s specific skills and abilities still depend on the tool you are using, but for those that learn the platforms and the best prompts, the speed has great potential to improve productivity.

Lower Costs

For “DIY” content developers, subscriptions to AI tools can be much more cost-effective than hiring full-time or freelance writers. An annual subscription that costs more than $100 is a tiny fraction of what businesses would have to pay for a human writer. There are also a few introductory tools that are free. This is especially helpful for start-up businesses with a limited budget for content creation.

However, one of the unexpected costs of AI tools is learning how to use them properly to generate the highest quality content. Our team has been bombarded by “AI experts” that are selling ChatGPT prompts, training programs and more. If you are going to venture into these tools, you will have to factor in the cost of your time.

SEO-optimized Content

Since AI tools browse through thousands of texts online to generate relevant content, it has more capabilities to use optimized keywords for better SEO results. Knowing which words to use to be at the top of search engines such as Bing and Google can be a huge game changer for businesses looking for improved click-through rates on their web pages.

Being able to attract better SEO is one of the leading roads toward success in the current digital marketing landscape. However, it won’t be long before search algorithms recognize AI content and adjust rankings accordingly.

Cons of generating content using AI

Quality of Content

Since AI simply repurposes content collected online, the accuracy and consistency of generated content cannot be assured. In its basic form, AI-generated content cannot capture the tone and voice unique to your brand’s identity. This can lead to poor quality that may impact your brand’s credibility.

Creating content about sensitive topics that may include nuances in language and cultural or political undertones is also a struggle for AI. Subtleties of language to invoke human emotions are essential in marketing, and AI’s inability to recreate this can be a huge deal breaker.

Plagiarism Tendencies

The risk of plagiarism is high when generating content through AI since it primarily comes from pre-existing content. Google might flag your content if it’s too similar to other content, which may lead to a case of plagiarism and copyright infringement. This could lead to legal issues, additional expenses, and diminish a business's credibility with their audience and consumers.

Limited Creativity

Genuinely effective content are those that connect the business to the targeted audience. AI does not have the emotional intelligence that a human has to create stories and narratives that will touch people’s hearts and result in improved brand engagements. Creating content just for the sake of posting is not enough. It has to capture your audience’s attention and make them care about your offered products and services.

AI-generated content tends to be more formulaic and thus repetitive. This could be a problem since your audience will always look for something new, unique, and personalized to your business.

As with most things in the world, AI-generated content has its advantages and disadvantages. AI is a good start in generating content for various media more efficiently as it can help brainstorm a book outline, draft a marketing email that you can personalize afterward, create ‘did you know’ posts to engage your audience on social media, and so much more. There is a lot of promise for the future of AI, but like any technology tool, people will have to learn how to refine prompts for higher-quality output.

AI should only be used as a tool to assist people rather than completely replace them.

Pros and Cons of AI-Generated Content Marketing