C2 Communications founder shares expert insights on preparing for the unexpected.
When crisis strikes—whether it’s a natural disaster, a viral social media moment gone wrong, or unexpected organizational challenges—nonprofits and associations need more than luck. They need a strategic crisis communications plan in place before disaster arrives.
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In conversation with host Cecilia Sepp, CAE, ACNP of Rogue Tulips Consulting, they discussed the fundamental truth: effective crisis response planning must happen during calm periods, not in the heat of chaos.
Key Insights from the Conversation:
✅ Proactive Planning is Critical: Why waiting until crisis hits is already too late to develop an effective response strategy
✅ Community Connections Matter: How building relationships beyond your immediate circle provides crucial support when you need it most
✅ When Good News Goes Bad: Understanding how viral moments and positive attention can quickly overwhelm unprepared organizations
✅ Real-World Case Studies: From hurricane response to wildlife rescue scenarios (including a memorable wolf-dog named Eva), practical lessons from actual crisis situations
✅ Reputation Protection Through Strategy: Frameworks for creating and implementing crisis communication plans that safeguard organizational credibility and stakeholder trust
The 44-minute episode provides nonprofit leaders, association executives, and communications professionals with actionable strategies to strengthen their crisis preparedness as they close out 2025 and prepare for 2026.
Links and Resources:
Connect with Cecilia Sepp on LinkedIn: https://www.linkedin.com/in/ceciliasepp/
Rogue Tulips Nonprofit Consulting & Association Management Services LinkedIn: https://www.linkedin.com/company/rogue-tulips-llc/
Website: www.roguetulips.com
Don’t also miss Cyndee Woolley’s “Cutting Through the Clutter” podcast for more marketing insights and strategies.
