In today’s episode of Cutting Through the Clutter, Cyndee sits down with Sharon Toerek, Founder and CEO of Toerek Law — doing business in the marketing world as Legal+Creative — a national law firm focused on intellectual property and marketing law for agencies and their clients.
Subscribe to Cutting Through The Clutter on iTunes / Spotify
Sharon is a former president of the American Advertising Federation in Cleveland, Ohio, a member of the 4A’s Legal Consultant Panel, and a frequent conference speaker on marketing legal issues at major industry events, including Inbound, Content Marketing World, the Agency Management Institute, and the Marketing Artificial Intelligence Institute.
In this conversation, Sharon shares her framework for protecting the three key areas every entrepreneurial business creates — brand, content, and transactions — and why getting these foundations right matters more than ever as AI continues to evolve. She also addresses the risk management conversations businesses aren’t having enough of, particularly around data privacy and confidentiality.
If you’re a business owner, agency leader, or creative professional navigating the intersection of intellectual property and AI, this conversation is for you.
Connect with Sharon:
- Website: https://legalandcreative.com/
- LinkedIn: https://www.linkedin.com/in/sharontoerek/
