For the second time, C2 Communications Founder and CEO Cyndee Woolley, MBA, APR, joined The BeanCast, one of the longest-running marketing podcasts in the industry, for its milestone 800th episode: “To Viral or Not to Viral.”
Listen to The BeanCast™ Marketing Podcast 🎙️ Spotify | Apple Podcasts
Hosted by Bob Knorpp, the episode features a thoughtful panel discussion with Saul Colt, Jo Darby, and Cyndee Woolley, examining how social media continues to evolve—and what that evolution means for brands and communicators. Topics range from the growing need for ethics in AI use, to Instagram leadership’s shifting priorities, subscription fatigue, and the widely discussed #hairfailfoul moment.
Drawing on decades of strategic communications experience, Cyndee shared insights on why chasing viral attention without intention can undermine trust. The conversation reinforced a key principle behind C2 Communications’ work: long-term credibility and clear, values-driven messaging matter far more than fleeting visibility.
The episode offers practical perspective for leaders and communicators navigating today’s crowded media environment—where authenticity, accountability, and clarity remain essential.
Links and Resources:
Connect with Bob Knorpp on LinkedIn: https://linkedin.com/in/knorpp
The BeanCast: https://www.thebeancast.com
Follow on Facebook: https://www.facebook.com/TheBeanCast/
Follow on Instagram: https://www.instagram.com/beancast
Don’t miss Cyndee Woolley’s “Cutting Through the Clutter” podcast for more marketing insights and strategies.
